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20121002
20121002
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airings are coming from pro-romney sponsor coming from outside interest groups. next slide. if we just look at title i c. fours, and it will be much more today about disclosure, if we just look at 501(c)(4)'s, over half of the interest group ads are coming from those groups. that give you a sense of the magnitude and you were looking just at the general election period actually slightly after that, after the last time frame, april 26 through september 8. this is a list of the top spenders on the republican side. we'll have more to say next week about ad specifically where there's been, what you're spending on and what they are saying. next slide. the other thing that we're seeing this cycle, every year as it would always likes to say that this is the most negative election ever. we are using more cautious about that, in fact some of the early releases that we did in 20 is a hold on, it is exactly the same at the end of 2010 we saw an increase and 2010 was more negative than any other cycle we have tracked back to 2000. in 2012, we're also seeing continuing to see that increase in negat
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